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Search Engine Optimization (SEO) |
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 More visitors, greater visibility, and increased revenue. Search Engine Optimization from Active Internet Marketing will help you achieve your online marketing goals. Our professional SEO services encompass:
- Formal Website Analysis and Report
- Marketing Consultation
- Keyword Analysis
- Content Creation and Copy Writing
- Advanced Meta-tag Optimization
- Creation of Incoming Links
- Access to AIMpromote.com On-Demand Lead Management Software
- Access to AIM Dedicated Support®
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Professional Search Engine Optimization Starting At $1500.00
SEO is the process in which your website is modified and manipulated to more effectively communicate its relevancy to the search engines for the terms your target market is searching for. In order for your site to achieve high placements in the 3 major search engines (Google.com, Yahoo.com, MSN.com), you must at least meet two very basic but important criteria:1. You must have unique content relevant to the information for which your target market will be searching2. You must have a significant number of sites linking to your site. This is called "link popularity". These inbound links must be from quality referrers who themselves are held in high esteem by the search engines. |
There are additional factors that also play a lesser role in the placement of your site in the search engines, such as the layout, architecture, and navigation of your site. All of these topics are addressed in our analysis of your website and in the consultation that you will receive. It is only after your site has met the criteria of the search engines that your site will be given it's proper placement at the top of the listings. For more information, please request a search optimization quote now and we will get back with you as soon as is possible. The better optimized the page is, the higher a ranking it will achieve in search engine result listings. This is especially critical because most people who use search engines only look at the first page or two of the search results, so for a page to get high traffic from a search engine, it has to be listed in those first two pages. |
 Formal Website Analysis - To ensure that we have the complete picture as to the status of your website, we will perform a complete professional analysis and provide you with the results. This analysis is absolutely key in knowing which work needs to be performed and what is already working for you. It is from this analysis that we will base our consultation and is the first step in the process of making your website perform better in the search engines.
- Marketing Consultation
- You will receive one-on-one telephone consultation with your consultant regarding your business, where it is going, and how we can best improve your website's exposure. We will review the website analysis, and determine a long-term plan for your website. This is usually a plan of many actions, of which search engine optimization is one. We will base our plan of action on the information we receive during the consultation. We will learn more about your business, and you will be kept in the loop regarding the work that is being done and how the progress is coming.
- Keywords Analysis
- A professionally trained and highly experienced consultant will be assigned to your account to help you choose the keyword phrases that best reflect the main focus of your site. We look at the total number of monthly searches Internet wide for all applicable search terms, and then look at how much competition there is for each search term. We compute a "Power Rating" for each search term as a funtion of the popularity and competitiveness of your terms, and then subjectively make recommendations figuring in the relative relevancy of each of those terms. This ensures that you will be optimized for the terms that are going to bring you the most traffic on terms that will generate the most profit for your business. Of course, you have the final say in the keywords and our recommendations are just that - recommendations.
- Creation of Incoming Links
- We manually submit your site to the web directories The Open Directory Project and GoGuides. We do not manually submit to spider-based search engines because recent studies indicate that these types of search engines give preference to sites their spiders find through links. Since submission to spider-based search engines can actually hurt your ranking we create link popularity for you and then allow the spiders to find your site through those links. It generally takes around eight weeks for the search engine spiders to find and incorporate sites into their database. No matter what any of our competition may say, it is absolutely impossible for the speed of indexing to be increased by any means other than the creation if inbound links. Link popularity is determined by the total number of Web sites that link to your site. Since many search engines now use link popularity in their rankings, we employ advanced link building strategies to maximize the possible benefits.
- Content Creation and Manipulation
- Based on your website analysis, we will determine which keywords need pages optimized to them. If you do not have enough content for each keyword, we will create content for you. All your content will be written by expert authors, and will be fully optimized before being sent to you for approval. We will never place any content on your website without first receiving approval. You can expect that your new articles will be anywhere from 300 to 600 words in length and will have the perfect keyword density and outbound links necessary to be effective. We may also recommend that your current content be manipulated to be more relevant to the keywords on which your site is being optimized. This may mean that we break some content into multiple pages, use synonimous optimized text in place of current text, or simply changes in the HTML on the site such that it would be invisible to the visitor. This is probably the most important part of the search engine optimization process, and this is why we take such great care to make sure that it is done properly.
- Advanced Meta-Tag Optimization
- We arrange the meta tags on your website to maximize visibility and placement. A meta tag is a special HTML tag that provides information about a Web page. Unlike normal HTML tags, meta tags do not affect how the page is displayed. Instead, they provide coded information analyzed by the search engines when building their indexes
- Detailed Reporting
- You can track your Web site's progress and keyword positioning with real time reports available 24 hours a day, 7 days a week with the powerful AIMpromote.com tool. This software tracks everything you need to know about your visitors and displays it in an easy to understand interface. As an Active Internet Marketing search engine optimization client, you will receive unlimited access to AIMpromote.com up to 3 months after project completion.
- Dedicated Support
- As with all professional services from Active Internet Marketing, you will have access to your own AIM Dedicated Support® team. After your initial set up, our friendly support staff can help you amplify your results by suggesting design changes for your homepage and helping you to analyze your keyword performance.
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Pricing is based on hours of service. For a typical 5 page website the initial fee is usually $1500.00, which includes all of the above. As more pages are added the hourly rate decreases. |
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